Remember in grade school when we were asked to introduce ourselves in front of the class?
Imagine if you had to do the same in a gathering of potential patients. You have been asked about what you do and everyone is listening. What do you say?
We are used to being introduced with all the accompanying letters that appears after our name or with the training institutions we went to. We can’t bore people with those.
You need an elevator pitch.
An elevator pitch is handy when situations lead to an opportunity to tell others about what you do and its value.
It is an elevator pitch because it should be as short as an elevator ride. A good 1-3 sentences long will do. It should tell others how you can help. Use words that evoke a visual picture. A good one creates a stir, gets talk going and helps them remember you. If you only have one line to tell people about what you do, what would it be?
As for me, I help parents raise healthy and happy kids. I am a pediatrician.
Write yours in the comments below!
Create your elevator pitch.
Image: Gregory Szarkiewicz / FreeDigitalPhotos.net